John Gianfagna has been serving large and small business organizations for more than 35 years. While working directly with corporate leaders and marketing directors, John found the need to create an easy to understand model for developing an organization's Brand Equity. John defines Brand Equity as the dollar value the market places on a company's name alone... dollars paid in addition to the price of the organization's tangible assets. The model John presents will aid business leaders when communicating their strategic direction to managers, employees and those responsible for marketing and advertising. It is a strategy for converting satisfied customers into raving fans. This two-hour session is limited to twelve individuals. To register call the library at 776-6939 or online at www.hepl.lib.in.us.