Thursday, October 18, at 7 p.m. at the Fishers Library, Eric Anderson of Scientifically Speaking will discuss how small and large businesses are using social media as a way to creatively market their services and products, and how the application of social media is critical for businesses and should be a vital part of every marketing plan. The BIG questions which will be discussed include: which medium to use (Facebook, Twitter, YouTube, Google+, Pinterest and LinkedIn); how to use them as part of your marketing plan; how do you organize your social media strategy, and using analytics to know if it is working? This free interactive presentation will describe the benefits and features of social media, implementation strategies and how to measure success. Case studies will be presented on how entrepreneurs are using social media to connect with customers. Attendees will leave the presentation with a more clear understanding of the professional applications of social media. The presenter, Eric Anderson is the Director of Communication Strategies for Scientifically Speaking, a company he created to help professionals in science and technology share their ideas and information. A nationally recognized speaker, Eric has conducted workshops for professionals at Eli Lilly and Company, Merck and Company, the National Organization for Professional Advancement of Blacks in Chemistry and Chemical Engineering (NOBCChE), the Indiana Notary Association and the Indiana Continuing Legal Education Forum (ICLEF). He has won numerous awards for his work as a public speaker and as a specialty sales professional in osteoporosis, arthritis and cardiovascular medicine. This talk is free and open to the public. Registration is requested but not required. To register call the library at 776-6393 or register online at www.hepl.lib.in.us.